Market planning in Latin America is difficult in the best of circumstances. Markets historically have tended to undergo boom and bust cycles; this complicates the job of capital investment and financial planning.
The client was one of the world’s largest corporations and a full-range global manufacturer of automobiles and trucks. It was also one of the world’s largest financial services organizations. The firm’s mission was to provide vehicle transportation for businesses and consumers worldwide.
A major regional drugstore chain with an excellent reputation for customer service was concerned about the threat arising from Internet-based competition. The company needed a long-range plan that would take into account the future retailing environment for general merchandise, OTC products, and regulated pharmaceuticals.
A major investment bank hard hit by the September 11th terrorist attacks engaged us to apply the scenario planning methodology to help them develop business continuity plans.
FSG developed a model and evaluation process for assessing the viability of yet-to-be developed products.
The client had two new products about to be introduced into the medical imaging market. The company anticipated needing its first modification/upgrade within a short timeframe. They wanted a scenario-based forecast of future customer needs and intervening competitor actions to identify the product characteristics necessary for a competitive advantage in the out-year market.