Scenario consulting has rarely had a better promotional material than Europe has been pumping out the past year or so. Uncertainty abounds.
Sunday’s election in Greece has once again caused the Very Serious People in Europe to breathe a sigh of relief. “New Democracy, the mainline conservative party that wants to stay in the euro, won the election and can form a government! We’re saved!”
Say you have a strategic decision to make. And you have several experts giving you different expert opinions about how you should make that decision. And you are not an expert. What do you do?
In election season as in any other season, when making business decisions in conditions of uncertainty, ideologies can be deadly – and we all have them. Scenarios can help.
Paul Krugman’s column today induces us to create scenarios…it’s what we do.
“Silos” are an inevitable part of any organization; indeed, of any human activity. Even if you confine yourself to individual action, your own mind is thinking within certain categories, usually operating off a mental model that tells you what to expect – “If I do X, then Y will happen” – and what NOT to expect – Z or W or something completely different.
What exactly does the Futures Strategy Group do? We help excellent organizations make better decisions under conditions of uncertainty — mainly through the use of scenarios.
All along the untrodden paths of the future I see the footprints of an unseen hand. – Sir Boyle Roche
We who inhabit the Land of Scenariotopia (as a former colleague termed our little realm) think that the best way to predict the future is not to.
by Patrick Marren
The November 2009 issue of the McKinsey Quarterly includes an article by Charles Roxburgh entitled “The Use and Abuse of Scenarios.” It includes a number of good tips about scenario-based strategic planning, based on his experience in building scenarios over the past 25 years. It also highlights some important distinctions between his understanding of scenarios, and the way in which FSG has gone about creating and using them over the past few decades. And finally, it brings to the surface the urgent concerns of executives as they go about leading their organizations under uncertain conditions.
by Patrick Marren
Much has been made lately of “long tails” and “Black Swans.” The latter is a formulation of Nassim Nicholas Taleb, an options trader and academic whose book, The Black Swan, lays out what Black Swans are and why just about everyone but him in the financial world is a fool.
Scenario planning is not forecasting but it can help generate valuable insights into the future that numerical models cannot uncover.