Case Studies

Learn how we have helped clients across industry verticals to chart successful paths into the future.

Scenario Planning for Consumer Products Enterprise Strategy

Across diverse business sectors, many of FSG’s clients have effectively adopted scenario-based strategic planning as a tool to spur creative and innovative thinking. But equally impressive are the firms, often in mature sectors, which have embraced scenario planning primarily as a means of strategic prioritization and alignment, with break-out thinking a secondary priority. 

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Alternative Futures to Stress Test Strategic Direction in Financial Services

In a pilot exercise, FSG helped a division of a major life insurance company both critically evaluate its current direction and identify some potential new business ideas in what is now a mature market segment. 

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Imagining the Future of Transportation Technology, Infrastructure and Development

NASA Aeronautics has the responsibility to provide high-risk, high-payoff technology capabilities and research infrastructure to support the nation’s aeronautics sector. This meant anticipating the needs of a huge and vital national economic sector – and further, anticipating the potential desires of the consumers, businesses, and government of the future.

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Retail Strategy to Offset Internet Competition

A major regional drugstore chain with an excellent reputation for customer service was concerned about the threat arising from Internet-based competition. The company needed a long-range plan that would take into account the future retailing environment for general merchandise, OTC products, and regulated pharmaceuticals.

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A Scenario-Planning Approach to Emergency and Disaster Management

For the past several years, FSG has provided strategy and long-term planning support to a range of administrators, managers, and operators challenged with building preparedness in the face of increasingly complex and impactful emergency- and disaster-management situations. 

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Scenarios for Corporate Strategy and Contingency Planning in the Agricultural Sector

A large chemical company had made a huge, multi-billion dollar bet on a new technology. Together, we identified some future conditions that could occur that would devalue that investment. 

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Scenario Planning for Global Automative Product Strategy

The client was one of the world’s largest corporations and a full-range global manufacturer of automobiles and trucks. It was also one of the world’s largest financial services organizations. The firm’s mission was to provide vehicle transportation for businesses and consumers worldwide.

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Instilling Strategic Intent Across the Organization: The U.S. Coast Guard and Project Evergreen II

In 2006, we began work on the second cycle of Project Evergreen under Commandant Thad Allen. Evergreen II was a comprehensive four-year strategy and planning cycle, envisioned both as a tool for developing long-range enterprise strategies and as a process for instilling strategic intent throughout the Coast Guard.

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R&D Strategy for Global Pharma Firm

FSG developed a model and evaluation process for assessing the viability of yet-to-be developed products.

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Alternative Futures to Create Enduring Business Continuity Solutions

A major investment bank hard hit by the September 11th terrorist attacks engaged us to apply the scenario planning methodology to help them develop business continuity plans.

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Imagining the Air Transportation System of the Future – and How to Get There

FSG facilitated a scenario-planning process for Next Gen – the Joint Planning and Development Office for the Next Generation Air Transportation System. This resulted in the development of long-term strategies for the US air transportation enterprise.

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Big Decisions: Should the Panama Canal Construct Another Set of Locks and Lanes?

We’ve been involved in some pretty big decisions, but one of the biggest was the one that had to be made by the Panamanian government about the future of its patrimonio nacional, the Panama Canal. 

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Institutionalizing a Futures Approach: The U.S. Coast Guard and Project Evergreen I

The Chief of Staff of the U.S. Coast Guard launched “Project Evergreen” in the fall of 2003 to create a new set of strategies for the USCG in the post-9/11 operating environment, in which the Service was now part of the Department of Homeland Security.

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The U.S. Coast Guard: Reassessing Long View Post 9/11

In 2002, the Chief of Staff of the Coast Guard invited us back to reassess “Long View” in light of the events of 9/11 and the imminent migration of the Coast Guard to the new Department of Homeland Security. FSG succeeded in reuniting most of the former Long View Core Team for this exercise.

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Providing a Long-Range Look for the U.S. Coast Guard: Project Long View

In 1998, the U.S. Coast Guard hired us to develop a long-range strategy using our scenario planning methodology. The project became known as “Long View.” Five scenarios were developed to evaluate both current and potentially new missions and strategic options for the Coast Guard, across a range of plausible national security and maritime transportation environments.

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Scenarios for Product Introduction for a Medical Equipment Manufacturer

The client had two new products about to be introduced into the medical imaging market. The company anticipated needing its first modification/upgrade within a short timeframe. They wanted a scenario-based forecast of future customer needs and intervening competitor actions to identify the product characteristics necessary for a competitive advantage in the out-year market.

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Modeling for Latin American Motor Vehicle Markets

Market planning in Latin America is difficult in the best of circumstances. Markets historically have tended to undergo boom and bust cycles; this complicates the job of capital investment and financial planning.

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Pursuing Globalization and Identifying Contingencies at a Professional Services Firm

When the leadership of a major professional services firm decided to globalize, we offered them a scenario-based planning approach to create a cohesive strategy while helping the new executive group to come together. Over the course of an intense three-day executive workshop, a range of future market conditions was considered and explored.

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Building Interagency Collaboration and Teamwork on Foreign Affairs: Project Horizon

In 2005, there was a growing realization that agency silos were not serving the United States government well.  A number of incidents had dramatized the need for greater contact and more effective cooperation among the departments and agencies that had critical roles to play in foreign affairs.

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Regional Bank Strategy to Thrive Under Deregulation

The client was acclaimed as one of the most successful and best managed banks in the U.S. in the mid-1990s, but top management was concerned that their existing strategy had little room for sustained future growth. Using a scenario-based approach, we helped them formulate a new strategy for regional growth in banking and simultaneous national growth in non-banking sectors.

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