FSG Blog

The Wrong Way to Use History

There have been a lot of historical analogies being thrown around lately.

The presidency of Donald Trump has caused a lot of smart people (and a lot of less-well-educated ones) to dig up stuff from the past that they see as relevant to our current situation – and to where we may be headed in the near future.

This Never Happened

Future scenarios require a past, because there's no data about the future.

Future Anti-Vaccinators

Opposition to proven preventive measures is not a left-right issue – and metaphorically, it also affects a lot of businesses. 

In the past few days, a mighty attempt has been made by various Media Creatures to shoehorn a controversy over a measles outbreak and non-vaccination of children into yet another left-right bipolar fight.

Unknown Unknowns, Scenarios and Strategic Judgment

Errol Morris’s documentary on Donald Rumsfeld is in the theatres. The film, plus a companion four-part series on the former secretary of defense in the The New York Times, raises interesting questions about knowledge, uncertainty and corporate strategy.