Our Experience
Two decades of experience advising leading companies and government organizations.

Case Studies

Learn how we have helped clients across industry verticals to chart successful paths into the future.

Scenario Futures in Health Care and Medicine

Since 2012, Futures Strategy Group has been deeply involved in exploring the future of health care and medicine in the US. This work has evolved in partnership with the Accreditation Council for Graduate Medical Education (ACGME), a relationship that continues to the present day.

The Future of Recreation and Sport

What will be the social-political-cultural-economic backdrop for sports and recreation in 2025? This was the big question facing planners at a global marketer of consumer products and services facing both competitive challenges and uncertainties in a rapidly changing marketplace.

Enterprise Strategy for Consumer Products

Across diverse business sectors, many of FSG’s clients have effectively adopted scenario-based strategic planning as a tool to spur creative and innovative thinking. But equally impressive are the firms, often in mature sectors, which have embraced scenario planning primarily as a means of strategic prioritization and alignment, with break-out thinking a secondary priority. 

Hands-On Training in Scenario Planning

FSG believes there’s only one way to properly learn how to do scenario planning, and that is to actually do it, in a real strategic context, and not as a generic business case from outside the organization.

The Future of Transportation Infrastructure and Development

NASA Aeronautics has the responsibility to provide high-risk, high-payoff technology capabilities and research infrastructure to support the nation’s aeronautics sector. This meant anticipating the needs of a huge and vital national economic sector – and further, anticipating the potential desires of the consumers, businesses, and government of the future.

Using Scenarios to Build Robust Retail Drug Strategies

A major regional drugstore chain with an excellent reputation for customer service was concerned about the threat arising from Internet-based competition. The company needed a long-range plan that would take into account the future retailing environment for general merchandise, OTC products, and regulated pharmaceuticals.

Scenario Planning for Emergency and Disaster Management

For the past several years, FSG has provided strategy and long-term planning support to a range of administrators, managers, and operators challenged with building preparedness in the face of increasingly complex and impactful emergency- and disaster-management situations.

Project Horizon: Interagency Collaboration in Global Affairs

In 2005, there was a growing realization that agency silos were not serving the United States government well. A number of incidents had dramatized the need for greater contact and more effective cooperation among the departments and agencies that had critical roles to play in foreign affairs.

Scenario Planning for Automative Product Strategy

The client was one of the world’s largest corporations and a full-range global manufacturer of automobiles and trucks. It was also one of the world’s largest financial services organizations. The firm’s mission was to provide vehicle transportation for businesses and consumers worldwide.

Evergreen II: Instilling Strategic Intent in the US Coast Guard

In 2006, we began work on the second cycle of Project Evergreen under Commandant Thad Allen. Evergreen II was a comprehensive four-year strategy and planning cycle, envisioned both as a tool for developing long-range enterprise strategies and as a process for instilling strategic intent throughout the Coast Guard.

Imagining the Air Transport System of the Future

FSG facilitated a scenario-planning process for Next Gen – the Joint Planning and Development Office for the Next Generation Air Transportation System. This resulted in the development of long-term strategies for the US air transportation enterprise.

USCG Scenario Reassessment Post 9/11

In 2002, the Chief of Staff of the Coast Guard invited us back to reassess “Long View” in light of the events of 9/11 and the imminent migration of the Coast Guard to the new Department of Homeland Security. FSG succeeded in reuniting most of the former Long View Core Team for this exercise.

Providing a Long-Range Look for the U.S. Coast Guard: Project Long View

In 1998, the U.S. Coast Guard hired us to develop a long-range strategy using our scenario planning methodology. The project became known as “Long View.” Five scenarios were developed to evaluate both current and potentially new missions and strategic options for the Coast Guard, across a range of plausible national security and maritime transportation environments.

Scenarios for Product Introduction for a Medical Equipment Manufacturer

The client had two new products about to be introduced into the medical imaging market. The company anticipated needing its first modification/upgrade within a short timeframe. They wanted a scenario-based forecast of future customer needs and intervening competitor actions to identify the product characteristics necessary for a competitive advantage in the out-year market.

Regional Bank Strategy to Thrive Under Deregulation

The client was acclaimed as one of the most successful and best managed banks in the U.S. in the mid-1990s, but top management was concerned that their existing strategy had little room for sustained future growth. Using a scenario-based approach, we helped them formulate a new strategy for regional growth in banking and simultaneous national growth in non-banking sectors.